forms of work, decentralized and made available to everybody. 
Such is, also, the world of the telephone and the TV image that 
demands so much more of its users than does radio or movie. 
As a simple consequence of this participational and do-it-
yourself aspect of the electric technology, every kind of 
entertainment in the TV age favors the same kind of personal 
involvement. Hence the paradox that, in the TV age, Johnny 
can’t read because reading, as customarily taught, is too 
superficial and consumerlike an activity. Therefore the highbrow 
paperback, because of its depth character, may appeal to 
youngsters who spurn ordinary narrative offerings. Teachers 
today frequently find that students who can’t read a page of 
history are becoming experts in code and linguistic analysis. 
The problem, therefore, is not that Johnny can’t read, but that, 
in an age of depth involvement, Johnny can’t visualize distant 
goals.